United expand brand with YouTube channel

Other clubs use YouTube to control the news that comes out of them, providing behind-the-scenes match day coverage, training highlights and exclusive interviews. 

Executive vice-chairman Ed Woodward sees launching the YouTube channel as a way to "aggressively market" the club. 

Last year, Forbes announced United as the ost valuable football club, estimating their worth to be at £2.86 billion.

Woodward will be hoping the new YouTube channel can emulate the success of the side's Facebook and Twitter page which have accumalated an enourmous 73.8 million and 17.4 million followers respectively.